A practical workshop enables you to manage & organise your virtual events & video production, including planning, performance measurement, sourcing suitable agency, etc.  

Learning Outcomes

  • Understanding of the latest technology and its application in relation to digital marketing e.g. 5G, AI, Big Data, Cloud computing
  • Know-how on organising webinar and live streaming cost-effectively
  • Know-how on producing video by smartphone with minimum resources
  • Capability in identifying and incorporating appropriate technology to your digital media strategy.
 

導師

Esther Lui Esther Lui is the founder of Movement Academy and Movement Studio who is also a video artist . To empower more with her expertise in marketing and branding video production, Lui has been lecturing at various institutes including The Hong Kong Polytechnic University, Hong Kong Institute of Vocational Education (IVE). She now also leads a team of trainers from the creative and technology industry to initiate knowledge exchange. Graduated from the School of Creative Media at City University of Hong Kong majoring in Cinematic Arts, Lui’s works span across film, music video (MV) and television commercial (TVC) productions. She participated in productions as director (MV of “Supper Moment – Love is Nearby”) and film crews (“The Cave”, “Mad World”, “Zombiology: Enjoy Yourself Tonight”, “Concerto of the Bully” etc).